Tempus: positive signs from online migration

 
 

N Brown, a company that in the past has given the impression that it did not much care to engage with the City, has decided to reveal a significant amount more information on the metrics that affect its performance as a retailer. That performance over the past couple of years has not been encouraging, and a little more transparency is useful.

Many probably think of N Brown as a purveyor of clothing in larger sizes through its long-running catalogue. The company is nearing the end of a restructuring under a new management team that aims to move sales online, while focusing on fashion brands such as JD Williams, Jacamo and Simply Be.

About two thirds of the company’s sales are online, and it has